About me

Young woman with brown hair, glasses, and a white eyelet blouse standing in front of a yellow background, smiling with arms crossed.

I’m a Creative Leader, Strategist, and Systems Thinker who helps bold brands turn ideas into visual experiences that actually move people and revenue.

I don’t just make things look good; I design creative ecosystems that scale, perform, and tell your story across web, email, social, product, and campaigns.

Portfolio

I’m obsessed with creative systems that work smarter, not harder.

I’ve spent over a decade translating brand strategy into high-performing, cross-channel creative systems for DTC and consumer brands. From leading integrated campaigns for Nintendo x MadeGood to building AI-powered tools like REVA, my work sits at the intersection of design, strategy, and operational excellence.

I’m obsessed with systems that work smarter, not harder. I love streamlining creative workflows, mentoring teams, and making sure every asset ladders up to a bigger brand story, without burning out the people who make it happen.

And yes, I have quirks. I think in colour theory energetics, I get irrationally excited about photography, and I firmly believe that good GIFs are an art form. I challenge the status quo, push boundaries, and love helping founders and teams see the bigger picture while obsessing over the details.

When I’m not building brands, I’m probably brewing tea, plotting my next creative experiment, or geeking out over AI and the tiny nuances that make digital experiences delightful.

Fun fact: I’m a Human Design 3/5 Generator.
What does that mean? Well, basically, I thrive on connecting with people, testing ideas in the real world, and turning the unpredictable into something that actually works.

I believe creativity + strategy + empathy + collaboration = business impact. That’s my playbook.

1

I am a bilingual (English and Spanish) with 10+ years of experience leading teams and using my intrinsic ability for invention to provide high-end results, always.

2

I love rolling up my sleeves to tackle design challenges and provide technical and art direction.

3

I champion and promote a culture of mentorship, growth, & joy in the learning experiences.

Download Resume

4 Memorable Things About Me

Stylized illustration of a purple tequila bottle with a yellow cap, a yellow shot glass with a lemon wedge, and text that reads "Made in Mexico" on an orange background.
Text overlay reading 'Started my career in the film industry' with colorful circular lantern decorations on an orange background.
Illustration of a colorful roller skate on an orange background with bold text that reads 'Finished the "Fresh Meat" Roller Derby Program'.
Bright orange background with a colorful illustration of a carrot cake slice topped with a whole carrot. The text reads 'Carrot cake is my addiction' in large bold letters.