Case Studies

Product & Platform Storytelling

  • My work sits at the intersection of creative direction, product marketing, and growth, ensuring every asset system not only looks cohesive, but moves the business forward.

    • Creative Direction & Brand Systems

    • Product & Lifecycle Marketing Creative

    • Integrated Campaign Strategy

    • Creative Operations & Automation

    • AI-Enabled Growth Innovation

    • Customer Journey Storytelling

    • Data-Informed Design

    • Accessibility-Driven Communication

    • Cross-Functional Leadership

How I lead brand & product storytelling

I lead the visual and narrative expression of brands across digital ecosystems. Partnering cross-functionally with product, marketing, lifecycle, and growth teams to design cohesive storytelling systems that drive understanding, trust, and adoption.

From platform experiences to integrated campaigns, I define how brand and product value come to life, aligning consumer and user education, conversion strategy, and visual consistency across every touchpoint.

My approach blends:

  • Systems thinking

  • Customer psychology

  • Platform UX

  • Content scalability

  • Visual direction & brand governance

Featured Creative Direction & Campaign Systems

Laptop displaying the FoXX Health mobile app interface with screens showing health goal options and assessment tools, on a dark background.

Pre-Launch Brand & Growth Strategy
FoXX Health

Show me more
Laptop screen displaying three boxes of Made Good snacks on a wooden table, a smartphone, a wallet, a round beige placemat, and a phone with a hand resting on it, with a "Fuel Time" label on the wallet.

Integrated Brand Campaign
Nintendo + MadeGood

Show me more
Laptop screen displaying an online shop with a blue background, featuring food items and the text "For all the GOOD reasons" and a "Shop All" button.

Commerce Ecosystem & Conversion Design
MadeGood

Show me more
A silver laptop displaying a campaign with the message "we're on a mission to UN-WRECK THE FUTURE" and a box of Made Good granola bars on a wooden surface, with a blurred background of people walking outdoors.

Evergreen Content System
MadeGood

Show me more
A laptop displaying a colorful comic-style collage featuring cartoon characters in fighting scenes, with words like "FIGHT," "SMASH," and sound effects such as "WAM!" and "CRUSH."

Creative Team Leadership & Delivery
Yume Toys

Show me more
Laptop displaying a poster for Arcade 1Up featuring a giant Godzilla silhouette and arcade machines with a yellow background.

Licensed Brand Creative Systems
Arcade 1UP and Cry Babies

Show me more