Enhancing MadeGood's Amazon Store
MadeGood was created in 2013 to provide delicious allergen-friendly, organic snacks to all families.
The brand’s packaging has been characterized by eye-catching colours that are difficult to miss in-store.
I was tasked to bring the same vibrancy to the Amazon store experience.
Packaging from 2013 to 2021.
Above the fold
A customer will spend approximately 3 to 6 seconds above the fold. Providing them with valuable information is imperative to transform hesitation into a purchasing decision. I utilized data from customer reviews and brand studies to identify the claims customers are most interested in and serve them best.
Main Reasons To Believe
Unique selling point
Detailed ingredients and certifications
Usage ocassion
Product portfolio example
Since implementing strategic messaging on the carousel images and video, Product Description Pages have increased time spent by 40% split 70% between above the fold and 30% below the fold.
A+ Content
The key objective of A+ is to build trust with new consumers. MadeGood is a purpose-driven brand with a strong commitment to reducing the environmental impact of the manufacturing processes. It has partnered with organizations across the globe to fuel communities with job opportunities through eco-friendly projects such as regenerative farming and plastic transformation.
A+ is separated into two sections: Product and From the Brand.
The first section emphasizes unique selling points: Safe for School and the ingredients. 54% of consumers have a person in their family with allergies.
The second section answers 3 key brand questions:
How we get our start?
What makes our products unique?
What problem are we solving?
As the brand evolves, the focus is shifting to having A+ content focused on brand storytelling to engage like-minded, earth-conscious consumers.
