Hi!
I’m Daniela

A formidable force in melding business objectives with creative strategy, she has continuously proven her ability to accentuate our brand voice in both the digital and traditional realms. Her unwavering passion for harnessing the potency of analytics and insights is simply unparalleled, consistently transforming data into a riveting, creative vision. This unique approach elevates the customer experience while solidifying our brand's resonance. The creative strategies she devises are not just grand in scale but also incredibly feasible and adept at forging indelible connections with our varied audiences.

Daniela's breadth of understanding when it comes to all things digital is truly impressive, keeping our brand on the cutting edge of the industry. Her prowess is beautifully complemented by her background in film production and a genuine love for storytelling, allowing her to conceive well-rounded, brand-building ideas that span multiple platforms and mediums. More than her technical expertise and innovative thinking, however, it's Daniela's nurturing leadership that sets her apart. She breathes originality, sparking a ripple of inspiration amongst her peers, and her innate inventiveness consistently pushes the envelope of what's possible. But, above all, it's her deep-rooted care for her team, fostering a thriving environment of respect and growth, that truly distinguishes her. Daniela's unique blend of skills, creativity, and leadership continues to leave an indelible impact on our organization, making her an invaluable asset to us all.

- Lucia Choi, Head of Marketing

Working with Daniela at FoXX was an absolute privilege. As our Brand & Growth Manager, she brought the perfect mix of creativity, strategic thinking, and heart to everything she touched.

She was a key player in shaping FoXX’s brand voice, making sure it was bold, inclusive, and deeply resonant with women navigating a broken healthcare system. She just got our audience and knew how to turn insight into action, content into community, and strategy into growth.

On top of all that, she was just an incredible team player. Thoughtful, collaborative, and always pushing for better. Her impact is baked into the brand we are building, and I know whatever she does next will be nothing short of amazing.

- Emily Cresswell, CBO FoXX Health

I've had the privilege of working with Daniela at Riverside Natural Foods, witnessing her unparalleled innovative approach and natural leadership. Daniela is not just a creative force and team player but a source of inspiration and motivation. Her commitment to challenging the status quo and relentless pursuit of improvement are truly admirable. Daniela has led and mentored high-performing teams, guiding them to successfully deliver campaigns with high engagement rates across various digital and social platforms. Her eagerness for new challenges and unwavering commitment to growth and leadership have been evident.

Daniela is a magician when it comes to thinking outside the box, making her an invaluable asset to any organization aiming to transform their digital experiences and elevate their vision. Her ability to integrate business objectives with creative strategy is exceptional, showcasing her as an incredible storyteller. With her innovative and strategic mindset, Daniela approaches each task at hand with a fresh perspective, driving forward projects with a unique blend of creativity and strategic insight.

- Basak Karamehmet, Marketing Director

Daniela’s eye for unique expressions combined with her genuine passion to create, oozes out of everything she touches. I always valued her creative perspective and opinion as she never shied away from even the most obscure brand challenges. She has the ability to form big picture connections, while adding magic to the smallest of details. In addition to her naturally creative self, Daniela is an all around great person and was a pleasure to work with.

- Nancy Chang, Senior Brand Manager

If you were a fictional character, I think you would have the following superpowers:

You would have the power to turn coal into gold. Because of your intrinsic ability for invention, you're able to make the situation bend to your will. A good example of this would be your actions in the studio, specifically making do with very little in terms of budget to create work that is high scale and very well produced.

You would have the power to command an army with just your words. From working with you, I've had the pleasure to see you organize and inspire others to work hard. When you speak, your words inspire action due to your leadership.

Your last power would definitely be shapeshifting. From what I've seen of you, you're able to take on whatever role is thrown your way. It might sometimes take more work, like taking courses and working overtime, but you have no fear when it comes to being something or someone else. You can wear any skin you wish when you put your mind to it.

- Inessa Radostin, Creative Director & Author

I had the pleasure of working with Daniela as part of the digital marketing team in Riverside Natural Foods. I can confidently say that they are a standout professional in the field. Her deep understanding of digital strategies and their innovative approach consistently brought remarkable results to our campaigns.

Daniela has an exceptional ability to analyze data and turn insights into actionable strategies, which played a crucial role in our team's success.

- Heather Kenndy, CX Leader

Daniela combines creativity with strategic insight, producing creative work that will always align with brand ethos and appeal to audiences. Her leadership within our team to push boundaries also fostered an atmosphere that nurtured creative growth and big ideas.

Her work, spanning from paid media to organic digital content, consistently exceeded expectations thanks to her artistic talent and meticulous attention to detail.

- Ally Straussner, Global Social Media Manager