Film
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I see film as storytelling in motion. A tool to educate, inspire, and move audiences toward action. Every frame, cut, and sequence is designed not just to look beautiful, but to communicate product value, reinforce brand identity, and drive engagement.
From concept through production to post, I craft video ecosystems that translate brand strategy into immersive experiences across digital, social, and retail touchpoints.
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Campaign and product videos
Brand storytelling films for social, email, and web
Motion direction for short-form and long-form content
Scriptwriting and storyboarding aligned to business objectives
Video systems design for multi-channel adaptation
Direction of production crews, editors, and motion artists
Creative frameworks for scalable video content
How I lead video production
I operate at the intersection of creative vision, production operations, and brand strategy.
Each project begins with a clear understanding of the audience, product, and business goals. From there, I build video content that:
Delivers clear, accessible messaging
Engages viewers emotionally and cognitively
Reinforces brand consistency across touchpoints
I also implement modular production systems so that assets can scale across campaigns, platforms, and regions, ensuring consistency and speed with creative quality.
El Cuento.
Conceptualized, wrote and directed “El Cuento” (“The Story”).
I led a crew of 15 to produce a guerrilla-style, 10 min short-film in 4 days.
🎞️ In 2 days my team and I built the sets.
🎞️ In the other 2 days we shot and finished 13 scenes.
Donaji.
Co-conceptualized and led Art Direction of the award-winning shortfilm “Donaji”.
Every set, character, wardrobe and prop is handmade! ✌️