Packaging Refresh
MadeGood offers a wide range of allergen-friendly snacks that children and adults can safely enjoy. Its packaging has been characterized by its colours and bold brand positioning.
After 7 years in the market, it was time to freshen up the image on the shelf. MadeGood has a very strong positioning in the natural snacks category and requires some degree of education to help consumers clearly understand its benefits.
Before
Chocolate Drizzled Granola Bars, packaging 2019 - 2020
After
Packaging 2021 - ongoing
Considerations:
The product uses premium ingredients that result in a delicious flavour, this was important to prioritize and showcase.
Certifications and call-outs were getting missed in the previous packaging, they needed their own prime spot.
MadeGood’s certifications change according to the country (US, Canada and Europe). The design and positioning needed to work to provide enough space to display them properly.
Inclusion is part of MadeGood’s core values, the packaging needed to strike a balance between a premium look without forgetting the playful and inviting brand personality.
Before
Front
After
Front, top, right, left