Photography & Motion

My work sits at the intersection of creative direction, product marketing, and growth, ensuring every asset system not only looks cohesive, but moves the business forward.
- Creative Direction & Brand Systems
- Product & lifestyle photography for DTC, eCommerce, and retail
- Animated GIFs for social, email, and campaign activation
- Integrated visual systems for multi-channel storytelling
- Visual consistency across campaigns and brand touchpoints
- Direction of photographers, stylists, and production teams
- Art direction for concepting, shooting, and post-production

How I lead visual production

I operate at the intersection of creative strategy, production systems, and cross-channel execution.

Each shoot or motion project begins with a clear understanding of business goals, platform context, and audience behaviour. From there, I design visual narratives that scale across channels, while maintaining brand cohesion.

I also implement modular systems for photography and motion production, enabling teams to deliver high-quality visuals consistently and efficiently, even at volume or across multiple product launches.

Product

Multiple yellow snack packages labeled "GOOD TO GO" with chocolate chip blondie cookies and chocolate chip imagery.

Lifestyle

Three women dressed in golf attire, standing together, with one holding a golf club, posing confidently in a studio.

Motion

Animated scene of a forest with a mysterious, foggy atmosphere. A cartoon van resembling the Mystery Machine from Scooby-Doo, with a bear's face visible through the window, parked among trees and bushes.

My work sits at the intersection of creative direction, product marketing, and growth, ensuring every asset system not only looks cohesive, but moves the business forward.