Case Studies

Product & Platform Storytelling

My work sits at the intersection of creative direction, product marketing, and growth, ensuring every asset system not only looks cohesive, but moves the business forward.
- Creative Direction & Brand Systems
- Product & Lifecycle Marketing Creative
- Integrated Campaign Strategy
- Creative Operations & Automation
- AI-Enabled Growth Innovation
- Customer Journey Storytelling
- Data-Informed Design
- Accessibility-Driven Communication
- Cross-Functional Leadership

How I lead brand & product storytelling

I lead the visual and narrative expression of brands across digital ecosystems. Partnering cross-functionally with product, marketing, lifecycle, and growth teams to design cohesive storytelling systems that drive understanding, trust, and adoption.

From platform experiences to integrated campaigns, I define how brand and product value come to life, aligning consumer and user education, conversion strategy, and visual consistency across every touchpoint.

My approach blends: